OUR STORY
Created between science and
sensory experience
Avarena began with a question:
Can an everyday product be practical, sensory and emotionally engaging at the same time?
Founder
Where pharmacy meets creativity
Avarena was founded by Ricarda Spielvogel, a pharmacist and artist, with the idea of bringing pharmaceutical expertise and sensory experience into one new kind of everyday ritual.
Her background in pharmacy shaped a precise approach to formulation, ingredients and quality.
Her work as an artist brought another perspective: a fascination with emotion, perception and the way sensory experiences can shape a moment.
A simple thought
Avarena grew from a simple thought: mindcare does not always have to be complicated.
Sometimes, a small physical experience can give your attention a new direction.
This became the starting point for Avarena — small, intensely flavoured lozenges designed as sensory rituals for the moments in between.
From thought to experience
From formulation and flavour to texture and visual identity, every element is considered as part of the experience. Pharmaceutical expertise meets creative thinking to create something that feels intentional, distinctive and easy to carry into everyday life.
Avarena is currently preparing its first two products, Hibiskus Light and Hibiskus Intense, for launch.
Founded in Berlin. Made for the moment in between
Origin
The beginning was personal
The idea did not begin with a finished product or a trend forecast.
It began with everyday moments in which everything seemed to happen at once: tasks, messages, decisions and constant input.
"I was looking for something simple that could create a brief interruption without requiring another complicated routine. The first experiments began at home."
— Ricarda Spielvogel
Development
From curiosity to progress
What began as a personal experiment developed through research, formulation work and repeated testing.
Different textures, acidity levels, flavours and formats were explored. At the same time, the formulation with L-theanine and magnesium was developed further.
The goal was not only to create something pleasant, but something that felt distinctive and intentional. Over time, the idea became the first Avarena collection: Hibiskus Light and Hibiskus Intense.
Philosophy
A solid base
Avarena is built around the idea that self-care does not always need to take the form of a long routine.
It can also begin with a small sensory moment that fits into everyday life. Avarena does not promise to remove the complexity of the day. It creates a deliberate experience within it.
Vision
The future is together
The first sensory lozenges are the beginning of a broader product world built around modern rituals, sensory design and thoughtful formulation.
The long-term vision is to create products that people do not simply use, but remember.